Our Approach to YouTube
A proven method of making YouTube a growth driver for your business
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We help your business connect with a relevant audience by combining content and growth
As growth and performance marketers in our past roles, we approach YouTube from a content, SEO and growth perspective. It is our strong belief that YouTube can often beat Google search in growing your business and in generating leads eventually becoming an organic flywheel of views that convert.
Paid Marketing v/s Organic Growth
And we have proven that our strategy works!
Mango Creators is the consulting arm of VideoSchool, where we own and operate over several YouTube channels across various domains including medical, finance, automotive, technology, career, and more. Our channels generate over 10 million monthly views. We don't just preach effective YouTube strategies; We practice them first.
Beyond impressive traffic and channel numbers, we've successfully leveraged YouTube to help various businesses achieve their goals, such as lead generation, app downloads, and sales growth. Here are a few notable examples:
From a small YouTube channel with fewer than 10,000 subscribers, we directed 300,000 users per month to an e-commerce website, optimizing content strategy to achieve up to a 16% view-to-click rate for certain products.
On a channel with fewer than 2,000 subscribers, we generated hundreds of leads, with viewers expressing interest in purchasing a product. Unbelievable, right? Check it out here.
A small-scale creator’s video promoting a job site got 94,000 views and 3,200 app downloads, drastically cutting download costs. A second video with 51,000 views secured 2,000 downloads, consistently achieving a 3-5% conversion rate.
Here is a short talk given by Ankur P. Aggarwal, co-founder of Mango Creators on our approach towards YouTube and how you can achieve organic growth, garnering views for years to come.
We know you have questions, let's dive into them.
Yes, brands should be on YouTube. YouTube offers wonderful opportunities to connect with a massive audience and leverage the distribution power of the platform. Here are key reasons why brands should maintain a presence on YouTube:
- Reach their target audience.
- Building trust and authenticity.
- Because your competitors are already on YouTube.
- Drive conversions and customer engagement leading to acquisition.
The key for brands to make YouTube work for them?
Here is a video where we have explained it in more details.If you are planning to build a website, will you not do SEO just because there are millions of websites out there? Or will you simply try and find your niche and present authentic and true content? YouTube is no different. While YouTube may seem crowded, there is still plenty of opportunity for new creators who are willing to put in the effort to produce high-quality, consistent, and engaging content. And we see new creators break through perceived glass ceiling all the time.
Some key points that will help you stand out:
- Finding your niche.
- Creating content with consistency.
- Focus on quality content.
- Staying authentic and more importantly bringing a unique perspective.
- Truly building for a community.
Here is a video where we dive deeper into this topic.
The talk of the town is AI replacing several human jobs and content and creative are often thought to be disposable to AI. However, while parts of the workflow can definitely be enhanced by AI, AI can't win the day for us on YouTube on its own. AI can be a great supplement but we are far away from times when AI can run your YouTube channel. Oh, and Google itself doesnt like too much AI content being uploaded on YouTube or the web.
Here is a video that explores this in depth:
There are a lot of misconceptions around what is a successful YouTube channel. To begin with, we think subscribers as a metric is misplaced. We routinely see small channels with less than 50,000 subscribers get more views than channels with over a million subscribers. There are a lot of shortcuts that show short term growth on YouTube and help marketers have a sense of success, but winning YouTube over the long term is much more nuanced than web SEO. One reason for this is because unlike web SEO where you win one keyword and SERP placement at a time, on YouTube you are fighting for user love across your presence.
Here is a more indepth take on the metrics that you should be looking at instead of just focussing on subscribers number: